Developing Countries in Need: Which Characteristics Appeal Most to People when Donating Money?
نویسندگان
چکیده
منابع مشابه
When donating is liberating: The role of product and consumer characteristics in the appeal of cause-related products
The present work examines the effectiveness of pairing a charitable donation with a product purchase. We propose a compensatory process, in which the guilt-laundering properties of charitable donations are more appealing the more consumption guilt is experienced. Consumption guilt is dependent on both product type (hedonic vs. utilitarian) and consumer characteristics (guilt-sensitivity), such ...
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ژورنال
عنوان ژورنال: The Journal of Development Studies
سال: 2014
ISSN: 0022-0388,1743-9140
DOI: 10.1080/00220388.2014.925542